Our Story
Our Founding
Our Founding
HB Collection Foundation DBA Hidden Blessing Foundation was founded in 2025 by Jazalyn Williams, Jazalyn was determined to create a lasting impact for families and individuals in crisis. With first hand understanding of hardship and a vision for healing, Jazalyn launched the Foundation to become a trusted source of support, stability, and empowerment.
What began as a local effort has grown into a movement rooted in our core values: community, consistency, compassion, equity, and presence. Every program we offer is a reflection of these values—and of our belief that every challenge holds the potential for a hidden blessing.
We were founded in hope. We continue in love. We grow through impact.
A Message from Our Founder
"Hidden Blessing Foundation was born from a simple truth: that even in the darkest moments, something beautiful can emerge. I’ve experienced what it means to struggle, to feel unseen—and I also know the power of someone showing up for you. This organization is my way of showing up for others. We don’t just provide services; we offer hope, consistency, and a sense of community that says, ‘You are not alone.’
Thank you for being part of this journey—whether you’re a supporter, partner, volunteer, or someone seeking help. You are the reason we exist, and the reason we will keep growing."
With love and gratitude,
Jazalyn Williams
Founder & Chief Executive Officer
Hidden Blessing Foundation
Our Growth
Since our founding in 2025, HB Collection Foundation DBA Hidden Blessing Foundation has grown from a small, grassroots initiative into a trusted community-based organization serving families across the region. What began with a single outreach effort has transformed into a wide network of support services that uplift hundreds of individuals each year. Fueled by our core values—community, consistency, compassion, equity, and presence—our programs have expanded to meet evolving needs. We've increased access to school supplies, launched mentoring and education services, built strong community partnerships, and connected families to critical housing, employment, and childcare resources. As we grow, so does our impact. Each new partnership, volunteer, and donor helps us reach more lives, provide deeper support, and build a foundation of hope for generations to come.
We are growing not just in numbers—but in purpose, reach, and heart.
Our Impact
At HB Collection Foundation DBA Hidden Blessing Foundation, impact is more than numbers—it's the restored confidence of a child with a new backpack, the relief of a parent connected to housing resources, and the joy of a community coming together in celebration and support.
Since our founding in 2025, we've:
- Distributed hundreds of backpacks and school supplies to students in need
- Hosting multiple community events, including basketball tournaments, toy drives, and holiday giveaways
- Connected families to essential services such as employment assistance, childcare, housing, and education
- Launched mentorship and educational programs that empower youth and adults to thrive
- Built trusted relationships with local partners, schools, nonprofits, and volunteers to expand our reach
Our work is driven by community, consistency, compassion, equity, and presence—and every success story reminds us why we do what we do.
Every meal served, every referral made, and every hand extended reflects our belief: even in struggle, there is a hidden blessing.
